Last week, more than 8,000 gender equality changemakers—from world leaders and activists to journalists and academics—convened in Vancouver, Canada, for the Women Deliver 2019 Conference, an international four-day event championing the health, rights, and wellbeing of girls and women everywhere.
P&G participated in this year’s record-breaking conference to show how we, alongside our brands and our partners worldwide, are committed to tackling gender bias on a global scale together.
P&G kicked off the conference on Monday, June 3, when Carolyn Tastad, Group President North America and Executive Sponsor Gender Equality at P&G, set the stage by delivering a keynote on the importance of fostering cross-sector discussions to identify new opportunities to promote gender equality—a theme that would resonate throughout the rest of the week’s discussions.
“Women at Work: Myth vs. Reality” booth hosts panel discussions with P&G partners to drive change
Over at the P&G booth, our “Women at Work: Myth vs. Reality” interactive exhibit demonstrated how we are creating a world where everyone sees equal by sparking meaningful and necessary conversations, challenging myths that hold individuals back from achieving equal representation, and removing barriers to education for girls and economic opportunities for women.
Throughout Day 2, longstanding P&G partners and thought leaders stopped by our exhibit to engage in impactful conversations with P&G leaders about what a more gender-equal world looks like to them, and how they are using their reach to empower women. One of our visitors, Julia Gillard, Global Institute for Women’s Leadership’s Chair and Former Australian Prime Minister, promised to “continue to advocate for more girls in school and women leaders.”
At a “Gender Equality is Everyone’s Business: The Power of the Private Sector to Deliver for Good” breakfast event alongside The Deliver for Good Campaign and Merck, Carolyn highlighted the Deliver for Good Campaign as a movement-building platform to work across sectors in advancement of girls and women, reminding attendees that, "This is a common agenda, not a competitive agenda."
P&G Diversity and Inclusion Director Deanna Bass (pictured above) also spoke about how we need policies and cultural interventions that set an expectation for men to be equal partners at home and in society as a whole. Speaking on the “Men, Masculinity, and A Modern Playbook for Gender Equality” panel, Deanna emphasized how “we must develop women with the same intentionality that we develop men in the workplace.”
Later in the day, Allison Tummon Kamphius, P&G’s Global Program Leader of Gender Equality and Children’s Safe Drinking Water, led an insightful conversation about unleashing the power of partnerships. She emphasized how P&G is using their global presence in both advertising and strategic partnerships to be “a force for good and a force for growth.”
Tara Hogan Charles, Associate Director of Global Government Relations and Public Policy at P&G, participated in a panel hosted by WEConnect International, which focused on innovative ways to work together across sectors to implement policies and programs that help women start and grow businesses. The participants discussed the need to create an ecosystem of support for women-owned businesses that can deliver innovation, jobs, wealth, and strong communities.
On Day 3, Deanna Bass addressed the power of advertising in changing society’s view on creating a more gender-equal world. From #LikeAGirl to #WeSeeEqual, P&G has not only challenged the narrative of gender but has also fundamentally changed them.
At the closing celebration on Thursday, Carolyn gave an impactful call to action about using P&G’s reach to advance gender equality. Together, the P&G delegation participated in important conversations that push for more partnerships and collaborations that will help us all achieve a more gender-equal world.
To take these meaningful discussions into the digital world, attendees were encouraged to capture themselves against Always’ #LikeAGirl and Olay’s #Too backdrops at the P&G booth, and post to their social channels.